Search Engine Optimization(SEO)
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| SEO |
In other words...
SEO(Search engine optimization) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. |
| Process Of SEO |
Types Of SEO
- On Page SEO
- Off Page SEO
On Page Optimization:-
On-Page SEO refers to how well the content of the websites is presented to the search engine. This is totally dependable to the content and design of the website.
On-Page SEO refers to how well the content of the websites is presented to the search engine. This is totally dependable to the content and design of the website.
Here are some big factors for On Page SEO:-
- Title,
- Description,
- Keywords,
- Anchor Texts,
- Header or Footer,
- Headings,
- Creating Robots File,
- Creating Sitemaps,
- Content Optimization,
- URL Optimization,
- HTML and CSS Validation,
- Canonical error Implementation,
- Keyword Density,
- Favicons.
Off Page Optimization:-
Off-Page SEO refers to your site’s authority on the internet, which determines by your ranking and what other websites say about your site. This is not affected by the content and usually, takes some time to get improved. This is totally dependent on the quality and amount of links and backlinks you are getting towards your website.
Some Off-Page techniques are:-
- Directory,
- Search Engine Submission,
- Blogs,
- Bookmarking,
- Articles,
- Video Submissions,
- Press Releases,
- Classifieds,
- Forums,
- Link Building,
- Google Maps,
- Web 2.0,
- Guest Postings.
SEO Techniques Used In Digital Marketing
- White hat SEO:- This is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines. Some of the techniques which white hat SEO makes use of include high-quality content development, link acquisition campaigns supported by high-quality content, website HTML optimization and restructuring and manual outreach and research. When you choose this method of SEO then you can expect a gradual yet steady but lasting growth in your rankings.
- Black hat SEO:- Black hat SEO, on the other hand, is a type of an SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites. This type of a method of SEO is not in accordance with the SEO guidelines set by search engines and especially Google. The wholesomeness level is very low because of the fact that some of the black hat SEO techniques include keyword stuffing, link spam, hidden text, hidden link, cloaking. When you choose this method, you can expect unpredictable, quick but short lasting growth in ranking.
- Grey hat SEO:- This kind of an SEO is a kind of an SEO which is neither black nor white. This is a technique that does not fully use the black hat SEO and rather combines both. This is a transformation from black to white and from white to black. Whether it is due to pressure from the website or company or to deliver better results, some SEO companies may practice Grey hat SEO to some extent. They may not cross the line to black hat SEO.
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SEO Strategy |
Helps you to boost your Website on Top-Rank.
This is main marketing strategies.
It helps online retailers build a successful Internet business on search engine optimization(SEO).
The process of grow up algorithms of a website that it shows in search engines at the top rank.
Basic SEO Curriculum Content:-
- Search Engine Basics,
- Major Search Engines and Directories,
- How Search Engine Works,
- What is Search Engine Optimization,
- Page Rank,
- Website Architecture,
- Website Designing Basics,
- Domain,
- Hosting,
- Keyword Research.