What is Digital Marketing?

Digital Marketing

Digital Marketing is also known as Internet marketing.

Digital marketing is the platform where we can marketing of our products or services using ...

Digital technologies mainly on the Internet but also including mobile phones, display advertising, and any other Digital Medium.

We using digital channels to reach consumers.
The key objective is to promote brands through various forms of digital media.

Digital marketing is an umbrella term for all of your online marketing efforts.

Advantages of  Digital Marketing

• Build Business Reputation Online
• Shortlist - Ideal Buyers Online
• Find Competitor and Track Online
• Connect with Mobile Customers
• Change Marketing Strategy Quickly
• Easy to Measure
• Real Time results

1. The number of visitors to your site
2. The increase in the number of its subscribers
3. Peak trading times
4. Conversion rates
5. Increase/drop in website traffic
6. Bounce rate etc.

• Engagement
• Save Time
• Cost Effective
• Optimize for conversion
• Huge return on investment
• Track Customers Interest & Feedback
• Analysis Market, Demand & Set Goals

1. The number of people visiting your business page
2. Their geographic location
3. The sex, age, and interests of the visitors
4. How much time they are spending on your site
5. The source of traffic from various gadgets
6. Website bounce rates
7. How the traffic has changed over time

By using these techniques, We can analyze market, Develop market new trends and improve business.

Advantages of Traditional Marketing

They are easy to understand and we've used them for decades.
There are some aspects where traditional marketing wins some rounds of the online advertising vs. traditional advertising battle.

Some examples of traditional marketing, In a practical way:-

1. Target Local Audience:-

You can air an ad on a certain channel and send out flyers to some chosen parts of the city, to keep things focused on the target audience. With traditional marketing, you are not wasting resources into the see of possible targets.

2. Materials are for keeps:-

The best thing about traditional marketing is that things are tangible and securable. With the virtual data of online marketing, all you can have are screenshots, which you can lose again. Unless, of course, you save them on Cloud but who does that! The biggest win for traditional advertisement in the online advertising vs.traditional advertising battle is the hardcopy of materials that the audience has access to. This tends to make them remember the product or service better than what they saw once while browsing the internet.

3. More personal:-

Though you can totally use your blog or social network Page to create a brand image and interact with a lot with the audience, it remains virtual. Real and personal approaches make people want to take something more serious.
This is why the door to door promotion and handing out flyers followed by a quick discussion on the road will never become obsolete. Of course in some parts it already is but a comeback of these traditional modes of advertising is inevitable.

4. Simpler process:-

Let’s not forget there are still people who are not comfortable with the internet and yet others who are not even familiar with the idea.

What’s the Difference Between...

Digital Marketing and Traditional Marketing?

Traditional Marketing: -

• Cannot reach a lot of people
• Targeting is limited
• Requires higher investment
• Difficult to get feedback from your audience on your ads
• Poor analytics
• Can't track

1. Budget
2. Audience experience
3. Demand
4. Employ working style and method

• Methods to Push your message:-

1. TV
2. Radio
3. Magazines
4. Direct Mail
5. Newspaper Ads
6. One-way conversation

Digital Marketing: -

• Reduction In Marketing Costs

1. Choosing the medium that is cheaper
2. Two-way conversation
3. One-on-one marketing

• Real-Time Results
• Gives You A Level Playing Field
• Develops A Brand Better

1. Brand Content
2. User-generated Content
3. Active involvement

• Greater Exposure To New Customers

1. Picking a strategy that has better reach
2. Greater Engagement
3. Support with Informal language
4. Bottom-up strategy

• Deep Analytics

1. Picking a strategy that has better reach

• Transparency
• Return on investment(ROI)

Some Methods to Push your message:-

1. Search Engine Optimization (SEO)
2. Paid Search (PPC)
3. Email marketing
4. Content Marketing 
5. Social Media Marketing
6. Mobile Apps Marketing

Top 10 Reasons-Why Digital Marketing Wins...

The Traditional vs. Digital Marketing Battle

1. Reduced cost:-

Newspaper ads, television ads, and the likes cost a lot. Online advertising on the other hand is something even young entrepreneurs can afford right out of some saved up money. even school goers can have a startup thanks to the cheap cost price for online marketing. This in turn helps expand the scope of marketing across boundaries of age and finance.

2. Real-time result:-

With traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing wins again owing to its quick results.

You can see everything in real time including:-

• The number of visitors.
• Most active time of the day.
• Conversion rates.
• Bounce rates.
• When you have the result handy in real time, you waste no time taking action.

3. Brand development:-

Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into consideration in comparison to online advertising vs. traditional advertising is the brand image the online advertising gives rise to.
This is mainly because with the limited space and frequency of advertisements with traditional marketing, digital marketing clearly wins this category.

You can have a whole website instead of a column on a newspaper page. You can put forward things to people whenever you want once you own a blog or a Page on social media. With this space, you can create a consistent image for your Company. This is something one advertisement aired on the radio or posted in the newspapers cannot give you. And will also help in branding your business.

4. Non-intrusive:-

People buying the newspaper do not buy it for the ads in it. People listen to the radio for music and the weather forecast. Not to forget the radio is a dying concept already. People buying magazines go for it for the contents list which does not include the ads. So, it is safe to say, traditional advertising mostly goes ignored. With online advertising on the other hand, you can choose whether you want to see it or not. It is not shoved into your face, apart from the annoying popup ads of course. You can choose to ignore that email as long as you want. You can choose to opt out of social media discussions on a particular brand page.

You can also target interested audience as the social networking sites keep a tab on what you look for on the internet. Hence, in the battle between traditional vs. digital marketing, digital marketing seems to be the candidate that will know how to intrigue people and not annoy them.

5. Higher exposure:-

Now, you can’t claim that a television ad or an advertisement in every newspaper in town is going to cover the majority of the population. Any means of traditional advertisement is limited to a certain locality. Whereas online advertisement reaches out to the entire world so you are missing out on nothing.

6. Higher engagement:-

With traditional marketing, you cannot really interact with your target audience. You need to wait out for the responses to come in before you can plan your next step. This is a long and tedious process. Online marketing allows you to engage your audience in real time. You can chat and discuss a lot about your brand or Company with the actual audience immediately. Yes, this demands more engagement from your side too. You need to be prepared to invest that much time or a public relations team into the marketing budget.

7.Quicker publicity:-

Very much due to the real-time results of online marketing, you get instant publicity. If you don’t, you at least instantly know that this particular ad isn’t working for you Traditional vs. digital marketing is an almost unfair comparison here because the former has no scope to deliver in this regard. Whereas with the latter, there is a chain reaction of shares and comments helping you reach a new audience and earn a new visitor every nanosecond.

8.Non-Interuptive:-

An audience can choose to skip Ads. Online advertising vs. traditional advertising has some lesser discussed but crucial differences. For example, the option of choice of ads. With traditional marketing, flyers are handed to you when you are rushing to board that bus. A television commercial comes up on repeat cutting right through a really interesting plot twist of your favorite TV show.

Whereas, online marketing will offer you the choice of time and media. Also, you cannot opt to receive a newspaper without ads. You can always skip online ads if you are not interested.

9.Good For All Stages Of Fields:-

There are certain matters in which online advertising takes precedence with due course in the battle of traditional marketing vs. digital marketing. You don’t have to worry about the size of your business and staff to reach the maximum potential of your online presence and advertising. With traditional advertising, smaller businesses are at disadvantage. Virtual expansion does not require a large number of real people handling things.

10.Easy analytics:-

With online marketing, you instantly know what is working for you and what isn’t via Google Analytics. You can measure the inbound traffic, bounce rate, conversion rate, profit, and the general trend of the interested audience, all in real time.

Do you Know...?

How Is Digital Marketing Effective...?

1. Business owners can reach targeted customers who spend as much as 23% of their online time looking for information.
2. Digital marketing increases conversion rates by 24%!
3. 40% of small business owners report saving money with digital marketing as opposed to traditional marketing.
4. Digital marketing enables real-time customer service to generate bigger revenues, retain more customers, and create new satisfied consumers.
5. It connects you to the 91% of adults in the US who have their mobile devices close to them and within reach at all times.
6. Digital marketing strategies generate as much as 2.8X better revenue growth for businesses.
7. Employing a digital strategy can improve ROI by up to 300%!
8. Many brands and businesses are ramping up their digital marketing campaigns don't get left behind your competitors.
9. Digital marketing levels the playing field and can help your small business function like a big business.
10. By the year 2020, there is a projected 26 billion gadgets that will be interconnected in a global online ecosystem – don’t you want to be a part of the “Internet of Things"?