What is On Page SEO?

On Page Search Engine Optimization...

Do you know...

How can On-Page SEO important for us in Digital Marketing?

But let me clear,
If we talk about then I think you know about...

What is SEO?

Because it will affect the ranking of your...

Website and page visibility in SERP(Search Engine Results Page).

On Page SEO Definition:-

On-Page SEO basically refers to the optimization of the Content and HTML source code to increase the visibility of a website or a page.

So that It is friendly with the search engine and viewers feel comfortable for a specific search.

Finally, It gains high rank in search engine and gives more relevant traffic.

In this process,

We mainly focus to optimize the content and improve the meta description, title tags, and URL.

Google already released many important updates like...

1. Panda(February 24, 2011), 
2. Penguin(April 24, 2012), 
3. HummingBird(August 22, 2013), 
4. Pigeon(July 24, 2014),
5. Mobilegeddon(April 21, 2015),
6. RankBrain(October 26, 2015),
7. Possum(September 1, 2016),
8. Fred(March 8, 2017)etc.

These are some important Google algorithms that we should follow.

So It is clear that how should we design a website or a page.

How It gives a high rank in SERP(Search Engine Results Page) and more ROI(Return On Investment).

The search engine wants the user to be happy and satisfy when they visit your website or page.

So for improving search traffic & boost rankings, We optimize the website or a page.

On-Page SEO Benefits...

1. Easy to achieve local results.
2. Inexpensive & Highly Powerful Marketing.
3. Getting permanent value with Time Saving.
4. Better conversion rate.
5. Enhanced CTR(click through rate) and More organic traffic sources.
6. High website speed.
7. Present a sense of uniqueness.

Best tips and tricks for On-Page Optimization the ranking factors are...

1. Title Tag 
2. URL Structure 
3. Meta Description 
4. Content 
5. Keyword 
6. Keyword Density 
7. ALT Tag
8. Body Tags(H1, H2, H3, H4 etc.)
9. Internal Links 
10. Responsive Design 
11. Site Speed 

1 - Title Tag: - 

It is one of the most important SEO factors on your site.

Each of your pages & posts should have its own unique title.

you can include a set of keywords in the form of Title tags.

These should be all the relevant keywords of your content.

For a title, We have 70 characters limit.

But Google shows only 300 Pixels that means 50-60 character in SERP.  

2 - URL Structure: - 

According to the search engine, friendly-URL for each of your pages is highly recommended,
As these bring better crawling. 

Shorter URLs seem to perform better in search engine results but this is not the only factor.

URL should Contain the keywords.

Length of the URL should not be more than 90 Characters. 

It also helps to Increasing CTR(Click through rate).

3 - Meta Description: - 

It is also an important place to include relevant keywords for your content because these are used in the search results when your page is listed.

The meta description tag is that tag where we describe site’s summary in limited characters.

It definitely helps in Increasing CTR (Click Through Rate).

Google recently increase the characters limit up-to 300.

4 - Content: - 

Content Should be readable, engageable and easily understandable for a user. 

A too much technical term will bounce the users.

So different tools are available to check the 

Readability of the content.

It should be maintained at around 60%.

5 - Keyword: - 

One of the biggest mistakes in SEO is that choosing a wrong keyword.

Choosing the right keywords is necessary. 

I have learned after analyzing many web pages.

Use local keywords in the title and description of the landing page. 

When you use local keywords,
Your competition decrease. 

Local keywords give you more targeted relevant traffic.

6 - Keyword Density: - 

Using relevant keywords in your content is very important because 

It helps to search engine's AI(Artificial Intelligence) understand your content.

Don't try to excessively repeat and overuse keywords because the search engine doesn't like and It may penalize your site.

Google already updated Panda algorithm for that.

Check Keyword Density

Keyword Density= Total no of keywords used / Total no of words used in content * 100 

Keyword Density should be between 2–3% to avoid penalize.

7 - ALT Tag: - 

We utilize images to improve site creativity.

And We use images within our content to avoid boring.

It is a great way of engaging users on the site with more attraction. 

A search engine can't read images. 

So we add the Alt Tags(Alternate tags) with images.

This helps the search engine to understand the image.

8 - Body Tags(H1, H2, H3, H4 etc.): - 

When we write an article than we break up It into many small sections and paragraphs.

So that user feels comfortable to understand easily step by step.

These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

Google's spider read these tags and help to increase CTR.

9 - Internal Links: - 

Internal links are that links which go from one page on a domain to a different page on the same domain.

We use to navigate the traffic for some relevant point on the same domain.

It helps to establish information hierarchies for pages of the website.

link building is one of the important tactics used in search engine optimization (SEO) because it helps search engine to calculate the quality & value of the website.

10 - Responsive Design: - 

Responsive design means site adopt easily the viewer's device size. 

Mobile friendly is also a ranking factor in Google.

For mobile-friendly design, Google released Mobilegeddon(21 April 2015) update.

Google gives more traffic If we follow Mobilegeddon.
Because today approx more than 60% searches are from Mobile.

So, We should follow and then Google will increase our rank in SERP.

11 - Site Speed: - 

To maintain the traffic on a page, site speed is very important.

Most of the buyers, browsing that site whose landing page open within 5 seconds.

Otherwise, they will leave the page.

We should create faster pages to maintain traffic and get more sale and leads.

Check the landing page speed on GTmetrix, Pingdom.