What is On Page SEO?

On Page Search Engine Optimization...

Do you know...

How can On-Page SEO important for us in Digital Marketing?

But let me clear,
If we talk about then I think you know about...

What is SEO?

Because it will affect the ranking of your...

Website and page visibility in SERP(Search Engine Results Page).

On Page SEO Definition:-

On-Page SEO basically refers to the optimization of the Content and HTML source code to increase the visibility of a website or a page.

So that It is friendly with the search engine and viewers feel comfortable for a specific search.

Finally, It gains high rank in search engine and gives more relevant traffic.

In this process,

We mainly focus to optimize the content and improve the meta description, title tags, and URL.

Google already released many important updates like...

1. Panda(February 24, 2011), 
2. Penguin(April 24, 2012), 
3. HummingBird(August 22, 2013), 
4. Pigeon(July 24, 2014),
5. Mobilegeddon(April 21, 2015),
6. RankBrain(October 26, 2015),
7. Possum(September 1, 2016),
8. Fred(March 8, 2017)etc.

These are some important Google algorithms that we should follow.

So It is clear that how should we design a website or a page.

How It gives a high rank in SERP(Search Engine Results Page) and more ROI(Return On Investment).

The search engine wants the user to be happy and satisfy when they visit your website or page.

So for improving search traffic & boost rankings, We optimize the website or a page.

On-Page SEO Benefits...

1. Easy to achieve local results.
2. Inexpensive & Highly Powerful Marketing.
3. Getting permanent value with Time Saving.
4. Better conversion rate.
5. Enhanced CTR(click through rate) and More organic traffic sources.
6. High website speed.
7. Present a sense of uniqueness.

Best tips and tricks for On-Page Optimization the ranking factors are...

1. Title Tag 
2. URL Structure 
3. Meta Description 
4. Content 
5. Keyword 
6. Keyword Density 
7. ALT Tag
8. Body Tags(H1, H2, H3, H4 etc.)
9. Internal Links 
10. Responsive Design 
11. Site Speed 

1 - Title Tag: - 

It is one of the most important SEO factors on your site.

Each of your pages & posts should have its own unique title.

you can include a set of keywords in the form of Title tags.

These should be all the relevant keywords of your content.

For a title, We have 70 characters limit.

But Google shows only 300 Pixels that means 50-60 character in SERP.  

2 - URL Structure: - 

According to the search engine, friendly-URL for each of your pages is highly recommended,
As these bring better crawling. 

Shorter URLs seem to perform better in search engine results but this is not the only factor.

URL should Contain the keywords.

Length of the URL should not be more than 90 Characters. 

It also helps to Increasing CTR(Click through rate).

3 - Meta Description: - 

It is also an important place to include relevant keywords for your content because these are used in the search results when your page is listed.

The meta description tag is that tag where we describe site’s summary in limited characters.

It definitely helps in Increasing CTR (Click Through Rate).

Google recently increase the characters limit up-to 300.

4 - Content: - 

Content Should be readable, engageable and easily understandable for a user. 

A too much technical term will bounce the users.

So different tools are available to check the 

Readability of the content.

It should be maintained at around 60%.

5 - Keyword: - 

One of the biggest mistakes in SEO is that choosing a wrong keyword.

Choosing the right keywords is necessary. 

I have learned after analyzing many web pages.

Use local keywords in the title and description of the landing page. 

When you use local keywords,
Your competition decrease. 

Local keywords give you more targeted relevant traffic.

6 - Keyword Density: - 

Using relevant keywords in your content is very important because 

It helps to search engine's AI(Artificial Intelligence) understand your content.

Don't try to excessively repeat and overuse keywords because the search engine doesn't like and It may penalize your site.

Google already updated Panda algorithm for that.

Check Keyword Density

Keyword Density= Total no of keywords used / Total no of words used in content * 100 

Keyword Density should be between 2–3% to avoid penalize.

7 - ALT Tag: - 

We utilize images to improve site creativity.

And We use images within our content to avoid boring.

It is a great way of engaging users on the site with more attraction. 

A search engine can't read images. 

So we add the Alt Tags(Alternate tags) with images.

This helps the search engine to understand the image.

8 - Body Tags(H1, H2, H3, H4 etc.): - 

When we write an article than we break up It into many small sections and paragraphs.

So that user feels comfortable to understand easily step by step.

These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

Google's spider read these tags and help to increase CTR.

9 - Internal Links: - 

Internal links are that links which go from one page on a domain to a different page on the same domain.

We use to navigate the traffic for some relevant point on the same domain.

It helps to establish information hierarchies for pages of the website.

link building is one of the important tactics used in search engine optimization (SEO) because it helps search engine to calculate the quality & value of the website.

10 - Responsive Design: - 

Responsive design means site adopt easily the viewer's device size. 

Mobile friendly is also a ranking factor in Google.

For mobile-friendly design, Google released Mobilegeddon(21 April 2015) update.

Google gives more traffic If we follow Mobilegeddon.
Because today approx more than 60% searches are from Mobile.

So, We should follow and then Google will increase our rank in SERP.

11 - Site Speed: - 

To maintain the traffic on a page, site speed is very important.

Most of the buyers, browsing that site whose landing page open within 5 seconds.

Otherwise, they will leave the page.

We should create faster pages to maintain traffic and get more sale and leads.

Check the landing page speed on GTmetrix, Pingdom.

Digital Marketing Career Opportunity

Digital Marketing Job Opportunity

If you select Digital Marketing as your career then It is a good option.

Digital Marketing gives you a lot of opportunities to build up your big career.

Today and upcoming time, Digital Marketing has big corporate which gives high packages.

I show you Graph So that you can understand that which type of Career is available For you.

And the most important thing is that...

You can also easily set up your own business.

You can work as Freelancer from Home & don't need to an investment of money.

Are you using these Social Sites...?

If Yes...So Good News For You...

You have a JOB opportunity as Social Media Optimization(SMO), Executive & Expert.

These are some special techniques...

If you make yourself a specialist in any of them.

Then you can join your job in that core sector of Digital Marketing.

And you can make your better career.

Methods Use for Earn Money:-

If you want to earn money then you have to select from one of them as your career.

And for that, you have to search...

Whats your talent...?

Where you see your future...?

What you want...?

For your bright future in Digital Marketing, No one asks for your certificate.

Everyone sees your talent...

You have to search your talent & Your future is in your hand...

Go & Pick Up.

Jobs- Upcoming Time:-

As Digital Marketer...

We can see the future on basis of market demand.

As research and observation of market.

Graph of Jobs...In Upcoming Time

On market demand, We can see that Social Media is gaining very more Popularity.

So upcoming time Social Media will give you more Jobs opportunity...

The sectors are...

What is Search engine optimization(SEO)?

Search Engine Optimization(SEO)

SEO

According to Wikipedia, SEO(Search engine optimization) Is "The process of affecting the online visibility of a website or a web page in a web search engine's unpaid results".

In other words...

SEO(Search engine optimization) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.

Process Of SEO

Types Of SEO

1. On Page SEO
2. Off Page SEO

On Page Optimization:-

On-Page SEO refers to how well the content of the websites is presented to the search engine. This is totally dependable to the content and design of the website.

Here are some big factors for On Page SEO:-

• Title,
• Description,
• Keywords,
• Anchor Texts,
• Header or Footer,
• Headings,
• Creating Robots File,
• Creating Sitemaps,
• Content Optimization,
• URL Optimization,
• HTML and CSS Validation,
• Canonical error Implementation,
• Keyword Density,
• Favicons.

Off Page Optimization:- 

Off-Page SEO refers to your site’s authority on the internet, which determines by your ranking and what other websites say about your site. This is not affected by the content and usually, takes some time to get improved. This is totally dependent on the quality and amount of links and backlinks you are getting towards your website.

Some Off-Page techniques are:-

• Directory,
• Search Engine Submission,
• Blogs,
• Bookmarking,
• Articles,
• Video Submissions,
• Press Releases,
• Classifieds,
• Forums,
• Link Building,
• Google Maps,
• Web 2.0,
• Guest Postings.

SEO Techniques Used In Digital Marketing

• White hat SEO:- This is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines. Some of the techniques which white hat SEO makes use of include high-quality content development, link acquisition campaigns supported by high-quality content, website HTML optimization and restructuring and manual outreach and research. When you choose this method of SEO then you can expect a gradual yet steady but lasting growth in your rankings.

• Black hat SEO:- Black hat SEO, on the other hand, is a type of an SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites. This type of a method of SEO is not in accordance with the SEO guidelines set by search engines and especially Google. The wholesomeness level is very low because of the fact that some of the black hat SEO techniques include keyword stuffing, link spam, hidden text, hidden link, cloaking. When you choose this method, you can expect unpredictable, quick but short lasting growth in ranking.

• Grey hat SEO:- This kind of an SEO is a kind of an SEO which is neither black nor white. This is a technique that does not fully use the black hat SEO and rather combines both. This is a transformation from black to white and from white to black. Whether it is due to pressure from the website or company or to deliver better results, some SEO companies may practice Grey hat SEO to some extent. They may not cross the line to black hat SEO.

SEO Strategy

Helps you to boost your Website on Top-Rank.

This is main marketing strategies.

It helps online retailers build a successful Internet business on search engine optimization(SEO).

The process of grow up algorithms of a website that it shows in search engines at the top rank.

Basic SEO Curriculum Content:-

• Search Engine Basics,
• Major Search Engines and Directories,
• How Search Engine Works,
• What is Search Engine Optimization,
• Page Rank,
• Website Architecture,
• Website Designing Basics,
• Domain,
• Hosting,
• Keyword Research.

What is Digital Marketing?

Digital Marketing

Digital Marketing is also known as Internet marketing.

Digital marketing is the platform where we can marketing of our products or services using ...

Digital technologies mainly on the Internet but also including mobile phones, display advertising, and any other Digital Medium.

We using digital channels to reach consumers.
The key objective is to promote brands through various forms of digital media.

Digital marketing is an umbrella term for all of your online marketing efforts.

Advantages of  Digital Marketing

• Build Business Reputation Online
• Shortlist - Ideal Buyers Online
• Find Competitor and Track Online
• Connect with Mobile Customers
• Change Marketing Strategy Quickly
• Easy to Measure
• Real Time results

1. The number of visitors to your site
2. The increase in the number of its subscribers
3. Peak trading times
4. Conversion rates
5. Increase/drop in website traffic
6. Bounce rate etc.

• Engagement
• Save Time
• Cost Effective
• Optimize for conversion
• Huge return on investment
• Track Customers Interest & Feedback
• Analysis Market, Demand & Set Goals

1. The number of people visiting your business page
2. Their geographic location
3. The sex, age, and interests of the visitors
4. How much time they are spending on your site
5. The source of traffic from various gadgets
6. Website bounce rates
7. How the traffic has changed over time

By using these techniques, We can analyze market, Develop market new trends and improve business.

Advantages of Traditional Marketing

They are easy to understand and we've used them for decades.
There are some aspects where traditional marketing wins some rounds of the online advertising vs. traditional advertising battle.

Some examples of traditional marketing, In a practical way:-

1. Target Local Audience:-

You can air an ad on a certain channel and send out flyers to some chosen parts of the city, to keep things focused on the target audience. With traditional marketing, you are not wasting resources into the see of possible targets.

2. Materials are for keeps:-

The best thing about traditional marketing is that things are tangible and securable. With the virtual data of online marketing, all you can have are screenshots, which you can lose again. Unless, of course, you save them on Cloud but who does that! The biggest win for traditional advertisement in the online advertising vs.traditional advertising battle is the hardcopy of materials that the audience has access to. This tends to make them remember the product or service better than what they saw once while browsing the internet.

3. More personal:-

Though you can totally use your blog or social network Page to create a brand image and interact with a lot with the audience, it remains virtual. Real and personal approaches make people want to take something more serious.
This is why the door to door promotion and handing out flyers followed by a quick discussion on the road will never become obsolete. Of course in some parts it already is but a comeback of these traditional modes of advertising is inevitable.

4. Simpler process:-

Let’s not forget there are still people who are not comfortable with the internet and yet others who are not even familiar with the idea.

What’s the Difference Between...

Digital Marketing and Traditional Marketing?

Traditional Marketing: -

• Cannot reach a lot of people
• Targeting is limited
• Requires higher investment
• Difficult to get feedback from your audience on your ads
• Poor analytics
• Can't track

1. Budget
2. Audience experience
3. Demand
4. Employ working style and method

• Methods to Push your message:-

1. TV
2. Radio
3. Magazines
4. Direct Mail
5. Newspaper Ads
6. One-way conversation

Digital Marketing: -

• Reduction In Marketing Costs

1. Choosing the medium that is cheaper
2. Two-way conversation
3. One-on-one marketing

• Real-Time Results
• Gives You A Level Playing Field
• Develops A Brand Better

1. Brand Content
2. User-generated Content
3. Active involvement

• Greater Exposure To New Customers

1. Picking a strategy that has better reach
2. Greater Engagement
3. Support with Informal language
4. Bottom-up strategy

• Deep Analytics

1. Picking a strategy that has better reach

• Transparency
• Return on investment(ROI)

Some Methods to Push your message:-

1. Search Engine Optimization (SEO)
2. Paid Search (PPC)
3. Email marketing
4. Content Marketing 
5. Social Media Marketing
6. Mobile Apps Marketing

Top 10 Reasons-Why Digital Marketing Wins...

The Traditional vs. Digital Marketing Battle

1. Reduced cost:-

Newspaper ads, television ads, and the likes cost a lot. Online advertising on the other hand is something even young entrepreneurs can afford right out of some saved up money. even school goers can have a startup thanks to the cheap cost price for online marketing. This in turn helps expand the scope of marketing across boundaries of age and finance.

2. Real-time result:-

With traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing wins again owing to its quick results.

You can see everything in real time including:-

• The number of visitors.
• Most active time of the day.
• Conversion rates.
• Bounce rates.
• When you have the result handy in real time, you waste no time taking action.

3. Brand development:-

Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into consideration in comparison to online advertising vs. traditional advertising is the brand image the online advertising gives rise to.
This is mainly because with the limited space and frequency of advertisements with traditional marketing, digital marketing clearly wins this category.

You can have a whole website instead of a column on a newspaper page. You can put forward things to people whenever you want once you own a blog or a Page on social media. With this space, you can create a consistent image for your Company. This is something one advertisement aired on the radio or posted in the newspapers cannot give you. And will also help in branding your business.

4. Non-intrusive:-

People buying the newspaper do not buy it for the ads in it. People listen to the radio for music and the weather forecast. Not to forget the radio is a dying concept already. People buying magazines go for it for the contents list which does not include the ads. So, it is safe to say, traditional advertising mostly goes ignored. With online advertising on the other hand, you can choose whether you want to see it or not. It is not shoved into your face, apart from the annoying popup ads of course. You can choose to ignore that email as long as you want. You can choose to opt out of social media discussions on a particular brand page.

You can also target interested audience as the social networking sites keep a tab on what you look for on the internet. Hence, in the battle between traditional vs. digital marketing, digital marketing seems to be the candidate that will know how to intrigue people and not annoy them.

5. Higher exposure:-

Now, you can’t claim that a television ad or an advertisement in every newspaper in town is going to cover the majority of the population. Any means of traditional advertisement is limited to a certain locality. Whereas online advertisement reaches out to the entire world so you are missing out on nothing.

6. Higher engagement:-

With traditional marketing, you cannot really interact with your target audience. You need to wait out for the responses to come in before you can plan your next step. This is a long and tedious process. Online marketing allows you to engage your audience in real time. You can chat and discuss a lot about your brand or Company with the actual audience immediately. Yes, this demands more engagement from your side too. You need to be prepared to invest that much time or a public relations team into the marketing budget.

7.Quicker publicity:-

Very much due to the real-time results of online marketing, you get instant publicity. If you don’t, you at least instantly know that this particular ad isn’t working for you Traditional vs. digital marketing is an almost unfair comparison here because the former has no scope to deliver in this regard. Whereas with the latter, there is a chain reaction of shares and comments helping you reach a new audience and earn a new visitor every nanosecond.

8.Non-Interuptive:-

An audience can choose to skip Ads. Online advertising vs. traditional advertising has some lesser discussed but crucial differences. For example, the option of choice of ads. With traditional marketing, flyers are handed to you when you are rushing to board that bus. A television commercial comes up on repeat cutting right through a really interesting plot twist of your favorite TV show.

Whereas, online marketing will offer you the choice of time and media. Also, you cannot opt to receive a newspaper without ads. You can always skip online ads if you are not interested.

9.Good For All Stages Of Fields:-

There are certain matters in which online advertising takes precedence with due course in the battle of traditional marketing vs. digital marketing. You don’t have to worry about the size of your business and staff to reach the maximum potential of your online presence and advertising. With traditional advertising, smaller businesses are at disadvantage. Virtual expansion does not require a large number of real people handling things.

10.Easy analytics:-

With online marketing, you instantly know what is working for you and what isn’t via Google Analytics. You can measure the inbound traffic, bounce rate, conversion rate, profit, and the general trend of the interested audience, all in real time.

Do you Know...?

How Is Digital Marketing Effective...?

1. Business owners can reach targeted customers who spend as much as 23% of their online time looking for information.
2. Digital marketing increases conversion rates by 24%!
3. 40% of small business owners report saving money with digital marketing as opposed to traditional marketing.
4. Digital marketing enables real-time customer service to generate bigger revenues, retain more customers, and create new satisfied consumers.
5. It connects you to the 91% of adults in the US who have their mobile devices close to them and within reach at all times.
6. Digital marketing strategies generate as much as 2.8X better revenue growth for businesses.
7. Employing a digital strategy can improve ROI by up to 300%!
8. Many brands and businesses are ramping up their digital marketing campaigns don't get left behind your competitors.
9. Digital marketing levels the playing field and can help your small business function like a big business.
10. By the year 2020, there is a projected 26 billion gadgets that will be interconnected in a global online ecosystem – don’t you want to be a part of the “Internet of Things"?